EventsRecord Label

The Cafe Noir Project

Shyan Selah’s Café Noir Project is an unprecedented live music program being featured at Starbucks stores, live music venues, colleges and universities across the globe. Café Noir highlights Shyan Selah’s unique voice and musical message and is designed to bring an exclusive music experience to the consumer audience on a grassroots level. Café Noir is an exclusive album project with worldwide distribution through INgroovesthe #1 distributor of independent music world wide. The complete project features the following:

    • Live In-Store Performance Album
    • Recorded Full Length Album
    • Special 2-hour concert events in the form of a tour that’s presented at high schools/colleges, live music venues, and Exclusive Starbucks locations
    • Tour Documentary with Behind-the-Scenes Look at the project’s Recording & Tour Production as well as Shyan’s life on the road
    • Exclusive Coffee Table Book featuring photos, lyrics and journal entries from the tour experience
    • A unique digital campaign reaching millions of users that includes exclusive multi-media content

Since it’s launch four years ago, The Café Noir Project has been largely performed throughout North America with many of those stores requesting repeat performances each year. The cities and communities Shyan performs in range in age, interests, and cultural diversity. The schedule for the coming year includes new stops in Los Angeles, Boston, North Carolina, South Carolina, Florida, and New York with international tour expansion to Canada, China, South America, France, and the United Kingdom. 

The Backstory

Shyan Selah and Brave New World have spent the past five years producing and touring this exclusive event series, consisting of 2 hours of original music, across the country at notable community centers, middle schools, high schools, colleges, universities, live music venues and select Starbucks locations. The project was first birthed at Seattle’s now official Starbucks Community Store on 23rd & Jackson in the Central District of Seattle.

Performing twice a week for three months for patrons that included neighborhood regulars, middle, high school, and college students, Shyan and the Brave New World team would often bring in education outreach representatives from the top colleges in the area to speak during intermissions about the importance of higher and continued education.

The goal behind the Café Noir Project is to use music as a form of activism in creating community interaction with a special pro-education message for youth. While the music and entertainment industry is more known for its celebrities and superstars, this project reinforces to youth the importance of education by highlighting those skilled and educated professionals behind the scenes who are responsible for making such stars happen. As a result, Shyan and Brave New World have cultivated relationships with nationally known colleges/universities and have included organizations such as Grammy U and ASCAP to join and support this unique tour experience. The initial shows at what BNW considers to be its “home Starbucks location” were extremely successful. Within one month, Shyan was encouraged by corporate leaders to take the show on the road and travel to as many Starbucks locations as he could fit in with his normal touring schedule. In doing so this became the official start of the Café Noir Tour.